Deal Complete vs Pebble: All-in-One Power vs. Land CRM Focus

Deal Complete vs Pebble: All-in-One Power vs. Land CRM Focus

Pebble is undoubtedly one of the premier land investing CRMs. It’s a specialized platform built for land investors, offering features like deal tracking and mapping integrations tailored to vacant land. Pebble excels at streamlining the land deal cycle – from lead intake to closing – in a single workspace. In short, Pebble is a great choice for land investors looking to get organized.

Deal Complete, on the other hand, shares Pebble’s mission of simplifying land investment workflows, but it takes the “all-in-one” concept even further. Deal Complete is a true Land Investment Operating System that combines all the functions a land investor needs in one platform, without requiring add-ons or external apps. Deal Complete leverages a robust CRM core and layers on investor-specific automations and tools that go far beyond Pebble’s feature set. The result is a more comprehensive solution covering the entire land deal flow (from data & mailers to due diligence, closing, and resale) with unique capabilities Pebble lacks.

Key Differences at a Glance

Breadth of Features (All-in-One vs. Single-Purpose CRM)

While Pebble is a great tool, it’s only one piece of the bigger puzzle. Pebble primarily handles contact management and mailers, whereas Deal Complete handles so much more. With Pebble, a land investor will still need several other tools to complete the workflow:

Market Research Tools:

To decide where to invest, Pebble users must research county data and market indicators elsewhere. Deal Complete includes built-in market research features (like county selection heatmaps and demographic data) right inside the platform. With Deal Complete, you can use data to determine exactly where the best place to invest is.

Property Data & List Management:

Pebble assumes you’ll bring your own leads by uploading lists from a data service. Deal Complete has DataTree integration for built-in list pulling – you can research areas, pull property owner lists, automatically scrub and price the data, and load leads directly without leaving the platform.

Pricing & Scrubbing Spreadsheets:

Pebble users need to use Excel or external software to scrub out unwanted records and calculate offer prices. Deal Complete eliminates this step by providing automated data scrubbing and AI-driven pricing models within the system. This means offer amounts are auto-calculated for each property based on your criteria, ready to mail.

Direct Mail and Printing:

Both platforms handle direct mail campaigns, but Pebble’s approach might involve exporting lists to a third-party mail house or using an add-on service depending on your needs. Deal Complete has integrated print-and-mail capabilities via API – you can send out offers, option agreements, or other letters with one click, without manual exports or external mail services. All mailing activity stays tracked in one place.

Alternative Lead Generation Capabilities:

Pebble focuses primarily on direct mail, whereas Deal Complete is set up for all lead generation sources – direct mail, cold calling, texting, and everything in between.

Websites & Listings:

When it’s time to sell a property, Pebble does not provide a listing feature – you’d need to set up your own website or use land listing services, and create property listing content yourself. Deal Complete includes a landing page builder and listing generator. You can create property listing pages (with photos, maps, and descriptions) and even generate marketing content/images using built-in tools. This saves you from paying for a separate website or posting service to market your land.

E-Signature & Document Management:

Getting purchase agreements or sale contracts signed usually means using a separate e-signature app with Pebble (or dealing with scanned paperwork). Deal Complete provides built-in digital signature workflows. It can generate offer contracts or deeds and send them to sellers or buyers for electronic signature right from the platform – no third-party signing service required.

What You Get with Deal Complete (That Pebble Lacks)

• Integrated Market Research: Deal Complete has built-in tools (like county data analytics, census data, and heatmaps) to help you choose target markets. Pebble offers mapping for individual properties but doesn’t guide your county selection or analyze market metrics internally.
• Built-In Data Pulling & Scrubbing: Direct integration with DataTree means Deal Complete users can pull property owner lists and automatically scrub within the app. Pebble users must purchase lists outside and clean data manually or with separate software.
• Automated Offer Pricing: Deal Complete can auto-generate offer amounts for each property based on formulas or market values, saving hours of pricing work. Pebble does not price your deals – you’d use a spreadsheet or calculator, then import the prices.
• End-to-End Mailing Service: Both systems generate mailers, but Deal Complete lets you print & mail letters from inside the platform with advanced custom template building options, on-demand template and merge support, and more.
• Digital Signature Contracts: When a seller is ready to sign, Deal Complete can send out a secure electronic contract for signature right through the CRM. Pebble has document templates but no integrated e-sign sending – you’d need a separate e-signature tool or to mail physical contracts.
• Unlimited User Views: As your business grows, you can add all the users you need in Deal Complete at no extra charge. Pebble’s pricing, however, limits you (Starter is single-user, Growth is 3 users, Scale includes 6 users, and then you pay per additional user). With Deal Complete’s flat pricing, you won’t be penalized for bringing on virtual assistants, partners, or acquisition managers – everyone can collaborate in one account without worrying about seat licenses.

Top 3 Reasons to Choose Deal Complete over Pebble

Truly All-in-One Platform – No Patchwork of Tools Needed:

Pebble is a strong core CRM, but many Pebble users still find themselves relying on a patchwork of other utilities (from data services to websites to signing apps). Deal Complete includes everything out-of-the-box. For example, it has its own integrated direct mail sending (no need to export lists to a mail house), built-in contract generation & e-signature for offers, and a landing page builder for property listings or buyer lead capture. All of this is done within the platform. You won’t be duct-taping together multiple tools to run your business, as often happens even with a Pebble-based setup. Deal Complete centralizes every aspect of your workflow in one login. The benefit is less time spent juggling software and more time closing deals.

More Automation = Less Manual Work:

Both Pebble and Deal Complete save you time by automating tasks, but Deal Complete pushes automation to the next level. Routine tasks that might require manual action or third-party integrations in Pebble are natively automated in Deal Complete. For instance, the moment you tag a lead as “approved for mailing,” Deal Complete can automatically generate and queue up an offer letter to send. When a deal moves to “under contract,” the system can auto-create a due diligence checklist and assign tasks to your team. It also triggers follow-up texts, emails, or even a second-offer letter on a schedule if a lead goes cold. The platform was designed to eliminate busywork – status updates, reminders, and follow-ups happen behind the scenes according to rules you set. This level of end-to-end automation is built specifically around land-investing workflows. Your business can scale without a proportional increase in manual labor or things slipping through the cracks. Pebble has some automation (like task checklists and reminders), but it doesn’t reach the full “hands-off” workflow automation that Deal Complete offers.

Scalability and Flexibility for Any Strategy:

Deal Complete is built to adapt and scale with you. Its flexible CRM foundation lets you handle any volume of deals and customize pipelines to different strategies. Want to run multiple campaigns at once (e.g. cash offers, terms offers, option agreements)? You can set up parallel pipelines in Deal Complete. Starting to work with partners or investors? Use the partner portal and assign specialized roles to team members. As your team expands, you simply add users (at no cost) and define their permissions. In short, Deal Complete will meet you where you are and grow with your business. Pebble, with its user caps and a more rigid feature set, can become limiting or more costly as you try to scale beyond a certain point. Deal Complete is designed to support any size team and any land investment strategy, all within one system.

Bottom Line

Pebble is a respected land CRM and we wholeheartedly agree that it can help land investors get organized. However, if you’re looking for a more expansive platform that covers every base – from lead generation and mailing, through automated follow-ups, to closing deals and marketing your properties – then Deal Complete delivers. It combines the best of what Pebble offers with an even broader functionality set and unique land-focused innovations that give you an edge (all while eliminating the need for other subscriptions). In the end, Pebble focuses on being a CRM for land, whereas Deal Complete functions as a one-stop operating system for your land investing business.

Ready to see the difference?

Book a free demo of Deal Complete to watch it in action side-by-side with Pebble. We’ll show you how our all-in-one Land Investment OS can do everything Pebble does and much more – helping you streamline and scale your land business in one place. There are no costly setup fees or long-term contracts required – just a comprehensive solution built to grow with you. Get in touch today for your free demo and see why savvy land investors are making the switch to Deal Complete!